Sustainism is the New Modernism: 

A Cultural Manifesto for the Sustainist Era 

published in January 2011 is a visual, design and idea focused book pre-viewing a fundamental cultural change.


Sustainism is much more than just sustainability,  or “going green,” though some of its roots originate in the sustainability movement. Sustainism is concerned with our changing media environment, the internet, social media and open-source information.  We are witnessing a transition to a new lifestyle, and a new picture of the world: more connected, more localized, more sustainable.

Sustainism is a cultural perspective that, like modernism before it, will turn out to define how we see our world, what we value, and how we shape our living environment.

Sustainism has its own style and perspective: diverse rather than uniform; effectiveness instead of efficiency; networked instead of hierarchical. Sustainism stands for the perspective of long-term investment and appropriate speed, rather than “quick return“ and “faster is better.” From functionality to meaning, from space to place.

Sustainism will give rise to new design criteria. “Do more with less” becomes the sustainist reply to the modernist “less is more.” We will see  more designs based on principles found in nature (“biomimicry” as it is called), while equally utilizing new combinations between “eco” and “hi-tech.” We will move from the modernist credo “make it new” and the postmodern “use it,”  to the sustainist “revitalize it.”

The book provides a set of new symbols and signs, free to use for spreading sustainability. The picture for this blog’s logo comes from there.

Sustainism: symbols & images


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